Nowadays, no matter the traditional carbonated beverage giant or the new beverage brand, they are sparing no effort in the same problem, that is, "reducing sugar". Stevioside is undoubtedly playing a very important role in the history of sugar sweetened drinks. There is no doubt that Stevia is rewriting the history of sugary drinks.
N high speed growth of Stevia beverage products worldwide
Since the European approval of steviodies as a food additive in 2011, in only 1 years, new European products containing steviodies have soared from only 50 in 2010 to more than 300.
A study published by CCM (China Chemical Market) found that the global production of stevioside beverages in 2014 increased by 35% compared to the same period in 2013, while the annual sales of Reb A>95%, one of the main products of high purity stevioside (Reb A>95%), increased by 10% to $60 million in the same period in 2013.
Mintel (British Mint) survey data show that by the end of 2016, stevioside food and beverage products had reached 3223, of which 1396 were beverage products. In the second quarter of 2017, compared with the same period last year, the volume of Stevia food and beverages increased by 13%. Coca-Cola, Danone, Kaf Henry S, Nestle and Pepsi Co have released new products with natural ingredients as sweeteners.
Since 2012, the number of new food and beverage products containing Stevia has almost doubled. From the different kinds of food and beverage categories, the new product of carbonated beverages in the two quarter accounted for 9% of the global food and beverage sales, while the new product with stevio as a sweetener increased by 27% compared with the same period of the previous year. The new products, which accounted for 9% of the new products, also increased by 27% of the new products.
In the two quarter of this year, there are five main categories of Stevia products, including snacks, carbonated drinks, dairy products, fruit juice drinks and other beverages. Among the fastest growing categories were candy and gum, an increase of 125%, followed by a 102% increase in sports energy drinks. The Asia Pacific region has shown a strong performance. The Asia Pacific region has increased by 40% in the two quarter of the world and 21% in Europe, followed by 19% in North America and 17% in Latin America.
These data represent the continuous penetration of steviodies in the food and beverage industry, and it is also fully demonstrated that steviodies are affecting the development of the sugar - containing beverage industry at an unprecedented rate. As a recognized substitute for sucrose, steviodies have become a global common trend in the world and have become a common trend in the world. The district is involved in it.
The success of new N low sugar drinks
For sugar sweetened beverages, the first application of stevioside is naturally criticized for its high carbonated carbonated beverages. In March 2012, the French market took the lead in changing the Sprite formula with stevio as a sweetener in March 2012, and in February 2013 the Sprite in the UK market adjusted the formula, and the new formula replaced the market's traditional Sprite with sugar and zero calorie sweeteners as sweeteners to reduce the 30% of the Sprite. Quantity of heat。 Then all kinds of low sugar and low calorie Cola began to market. Green Room Brands, UK, launched the Green Cola with Stevia as sweetener. This product, known as "green Cola", provides the same flavor as other cola, but it does not contain any bad ingredients. In addition to using Stevia as sweetener, caffeine extracted from green coffee beans is also added without sucrose, preservatives and aspartame.
After opening up in the field of carbonated drinks, stevioside's popularity in other beverages should also be expected. In 2012, the British Coca Cola Co adopted a new formula of stevio to improve vitamin water; in 2013 HeineKen launched the first alcoholic drink with stevio as a sweetener on the local market in Europe; and the 2015 soft drink brand Zeo launched a light carbonated beverage that combines steviodies with pure sucrose to make it every 100 milli. The sugar content in the drink was only 2.2 grams, which was significantly lower than the similar product. In 2016, the British juice magnate JUICEBURST launched a stevioside juice for the students, and received a good response from all walks of life. In the Chinese market, the low sugar beverage wind from the steviodies is becoming more and more strong, from the unified "tea classmate" to the "tea Pi" of the farmer's mountain spring.
N focused on making low sugar drinks more professional
The trend of low sugar drinks sweeping the world has also led to the rapid growth of Stevia industry in China. As a spectral division that focuses on stevia sugar, it has always focused on the improvement of stevioside quality, from breeding to production, to application, and in every link to ensure that the best quality steviodies are brought to every user. For example, in the nursery technology, the species of chrysanthemum planted by the spectral Secco has applied for related patent technology. Compared with other products, the content of glucoside and total glucoside content is higher, and the application of electronic traceability system can guarantee that each batch can be traced back to the corresponding supplier. In application, spectrum SECCO unique "category solution" can achieve "taste breakthrough + fast marketing" according to different application areas. For example, Sigma-T is a special solution for tea drinks.
Today, low sugar and low calorie have become the consensus of the global consumer and food industry.